The Mixperience idea for Pederson’s Prep Rally was clear:
Engage customers by breaking the digital barrier and providing an immersive experience for those online.
It all began with questions.
-What do you want the customer to feel?
-Why will the customer want to return to the client?
-What is our promise to the customer?
-How are we going to deliver our promise?
-What will the customer be left with after we’ve delivered our promise?
The answers were simple.
-We want the customer to be inspired to live good and healthy lives, for themselves and their families.
-The customer will return because the brand is good.
GOOD PEOPLE. GREAT TASTE. DOING GOOD.
-The Promise: We’re in your corner.
-The Delivery: An invitation to belong to a community that gives back, encourages, celebrates differences, and includes everyone.-The Takeaway: A family.
Good People. Great Taste. Doing Good.
Good People.
Telling the client’s genuine story was not hard. They knew they were good. They knew they wanted others to know they were good. We just had to write it.
Great Taste.
The client had a vast catalog of healthy, diet-approved, good-tasting protein products. This product was the centerpiece for the company’s existence, and it continues to be their main export. But they needed a new product, one that didn’t expire. They needed to sell their brand, with their protein as the way to invest.
Doing Good.
All we had to do was take them national.
The client already had good relationships with their local communities. They were the major sponsors of a yearly gathering to raise money for those with Type 1 diabetes and to help provide coats and blankets to those in need.
A partnership with Feeding America was the best and most natural solution. The Prep Rally campaign was able to take online donations from around the country and funnel them directly back into the communities of those who gave. The client committed to donating at least 1.5 Million meals in the first year, and the customer was directly linked to that investment. Check out the announcement video, below.
